There's just something special about personalizing an item. As a mom, I love seeing the name I picked placed on a special item. Sure the store sold the blanket to thousands, but my baby's is special because it has his name on it. When we started embroidering things, we learned quickly that personalizing was something that really made people happy. Whether it was a headband or a jacket, everyone loves seeing their name or the name of that little person they've been waiting to see. We've since explored the world of embroidery to incorporate personalized designs and even several cool expressions and designs. There seems to be no limit to the embroidery world!